Stop Describing. Start Selling. How to Write Product Descriptions That Make People Click ‘Add to Cart’

Look, your product might be amazing—but if your description reads like it was copied from a warehouse spreadsheet, you’re basically ghosting your own sales. Customers want to be seduced, not snoozed. So let’s ditch the dull and start writing product descriptions that actually do what they’re supposed to—convert browsers into buyers and lurkers into loyalists.

Think of your product description like a dating profile for your product. You wouldn’t just say “5'10”, eats food, has job.” No! You’d say, “Charming, spontaneous, lives for road trips and sushi nights.” That’s the energy your products deserve too. Hook your customer with emotion. Give them a reason to say, “Shut up and take my money!”


Benefits Over Features—Because No One Cares If It’s Just ‘Made of Metal’
Here’s the truth bomb: customers don’t care what your product is. They care what it does. Listing technical features like “Alloy frame” or “600mAh battery” is fine, but it doesn’t tell the buyer what they get out of it. Shift your focus from what the product has to how it improves someone’s life. For example, don’t just say “Noise-cancelling headphones.” Say “Escape office chaos and focus like a Zen master—even if Karen’s chewing gum two desks away.” See the difference? One is a feature. The other is a vibe. Speak to their problems, offer your product as the solution, and boom—you’re no longer selling a thing, you’re selling a transformation.


Did you know?
87% of shoppers say product content is a key factor in deciding what to buy!


SEO-Friendly AND Scroll-Stopping? Yes, You Can Have Both
Let’s talk Google for a sec. Product descriptions should absolutely include trending SEO keywords like “buy online,” “top-rated product,” “best [your niche] 2025,” or “affordable luxury [item]”—but you don’t have to sacrifice soul for searchability. The secret? Seamless integration. Write like a human, and Google will still notice you. In fact, 87% of shoppers say product content is a key factor in deciding what to buy (Salsify Consumer Research). That means if your product page is stuffed with bland copy or vague descriptions, you’re probably losing out to someone who figured out how to charm both search engines and shoppers. Make your content crawlable and clickable—that’s the magic.


Paint the Picture. Make Them Feel It.
If your product description doesn’t help the buyer visualize owning it, you’re doing it wrong. Your goal is to teleport them into the experience. Instead of saying “Made of soft cotton,” say “So comfy you’ll forget you’re wearing pants (but please don’t).” That’s the kind of imagery that makes people reach for their wallets.
Use mini-stories. A customer doesn’t just want to know your coffee mug holds 12oz—they want to imagine sipping hot cocoa on a rainy morning with a cozy blanket and zero emails. Selling a feeling is way more effective than just selling specs. Because let’s face it—we all buy based on vibes.

Make It Skimmable But Snackable
No one’s reading a wall of text, no matter how witty it is. Break your product description into digestible chunks that are easy to skim but irresistible to stop and read. Use short sentences, bold benefit-driven phrases, and line breaks that breathe. Your copy should feel like scrolling TikTok, not reading a tax form.
And here's the stat drop: 20% of online shoppers abandon their purchase because the product description was unclear or too overwhelming (Baymard Institute). So yes—clean, benefit-loaded formatting matters. Think of your copy as conversation, not a lecture. A little sass and simplicity go a long way.


Quick Insight:
20% of online shoppers abandon their purchase because the product description was unclear or too overwhelming!

Why Glory Media? Because Boring Content Is So Last Season.
At Glory Media, we don’t believe in bland. We believe in bold. Your product descriptions shouldn’t sound like cardboard—they should sizzle off the screen and seduce the scroll. We turn dull specs into sparkling storytelling. Emotional hooks, SEO wins, and brand personality? All baked in. We don’t do boring. Period. We don’t just hand you words—we hand you a weaponized content toolkit. Product pages, landing copy, Amazon listings, Shopify stores—you name it, we write it to sell. And if you thought nobody could make a spatula sound sexy? Challenge accepted. Our copywriters turn features into feelings and browsers into buyers with nothing but keyboard magic.

Ready to ditch dull and start selling with style?
Book your FREE discovery call today—and let Glory Media make your product descriptions the reason your “sold out” sign shows up faster.