Gourmet and Speciality foods Industry in India
In this blog, discover how data-driven strategies are transforming India’s booming gourmet and specialty foods sector.
2/12/20252 min read
The Rise of Gourmet and Specialty Foods in India
India’s gourmet and specialty foods market is evolving rapidly due to changes in consumer behavior and lifestyle.
The rise of online grocery platforms and growing demand for premium products have driven consumers to seek foods that meet specific dietary needs or offer high-quality, authentic experiences.
This trend is not limited to metropolitan cities but has also expanded to tier-2 and tier-3 cities, where organic foods, plant-based products, and imported delicacies are gaining popularity.
The global gourmet food market is projected to grow significantly, with India poised to capture a substantial share due to its expanding middle class and increasing disposable income.
Urbanisation and the rising number of food enthusiasts have made India a key market for both homegrown and international gourmet food brands.
Key Players and Trends in the Industry
Several notable brands have capitalised on the growing gourmet food trend, carving out a niche in the D2C space.
Companies like The Gourmet Jar, Fresho, and Saffola have successfully offered gourmet products directly to consumers through online platforms.
International brands such as Marks & Spencer (M&S) and Godiva have also made significant inroads in India by focusing on premium, high-quality products.
Smaller, local brands like The Spice Lab and Piknik have gained loyal followings through innovative offerings and effective digital marketing strategies.
These brands leverage e-commerce platforms, social media, and influencer partnerships to build recognition and expand their reach.
Despite the growing demand, many gourmet food businesses face challenges like inconsistent quality, high customer acquisition costs, and low retention rates due to weak online presence. This is where Glory Media Digital Solutions steps in to help businesses overcome these challenges and scale successfully.
Industry Outlook and Future Growth
The gourmet and specialty foods market in India is expected to continue its robust growth, with more and more D2C brands looking to capture market share. According to a report by Statista, the gourmet food market in India is expected to grow by approximately 25% annually, driven-by the demand for premium products, growing disposable incomes, and an increasing number of food-conscious consumers.
With global players entering the market and local brands gaining traction, the competition is fierce. However, the brands that prioritize their website’s performance and user experience will be the ones that succeed.
This is where Glory Media Digital Solutions steps in to make a difference. Our Audit Report provides personalized insights into key areas of website optimization, including:
Visual Design: Ensuring your website reflects your brand’s identity and appeals to your target audience.
Content Quality: Crafting compelling copy and visuals to engage users.
SEO Optimization: Keeping your brand visible on Google with the right keywords and improved SERP rankings.
Usability & Accessibility: Creating an intuitive user experience for all customers.
Our split testing service enables brands to test hypotheses and identify winning variations before implementing changes. A D2C apparel brand was torn between two homepage designs—one focused on storytelling and the other on product highlights. Through our A/B testing, we found that the storytelling approach resulted in a 30% higher click-through rate, helping the brand make an informed decision.
The gourmet and specialty foods market in India is expected to continue its robust growth, with more and more D2C brands looking to capture market share. According to a report by Statista, the gourmet food market in India is expected to grow by approximately 25% annually, driven by the demand for premium products, growing disposable incomes, and an increasing number of food-conscious consumers.
With global players entering the market and local brands gaining traction, the competition is fierce. However, the brands that prioritize their website’s performance and user experience will be the ones that succeed.
